Our team

We're a senior team
of people-obsessed marketers.

Our partners have led creative, communications, and capability work at Meta, Google, BBH, AKQA, dunnhumby, American Express and Bacardi. They all share a strong belief that the future of AI integration must be led by the people. Our partners' goal is to put your people in charge.

Ian Crocombe

CEO & Founder

Formerly Director, Creative Shop at Meta; VP Innovation at American Express; Planning Director at AKQA London.

Hilary Lovell

Client Partner

Leads client delivery across Deft's anchor accounts. Owns plan, QBR and expansion.

Richard Hale

creative partner

Formerly Google, BBH and Bacardi. Cultural change leader and creative lead across Deft programmes.

Helen Jones

communications partner

Communications and content lead across Deft programmes and brand.

Jeremy Bevan

B2B Partner

Formerly CMO EMEA at Cisco. Leads transformational AI programmes for enterprise-level marketing team operations.

Omar Nawaz

Applied AI Partner

Leads applied AI design and capability building for enterprise teams. Formerly Google AI Accelerator.

Nikita Petrak

AI Operations Engineer

AI developer with a quant and engineering background. Builds systems that plug into existing enterprise stacks.

We may be leading the charge with AI integration, but we still highly value human connection. So, if you'd like to speak with any of us in person, we're always happy to meet.

If you'd like to book any of us to talk at your upcoming event, please drop us a line at