Cut to
the future

Deft is the Creative Consultancy
for Social Commerce™

we unlock new revenue
from social commerce

by supercharging
creative and media

using machine learning
and our collective genius

Our Team

Social commerce is moving fast, with winners starting to take control of categories, and losers seeing their market value rapidly diminish. Deft was born out of the desire to help ambitious companies capture the creative opportunity to grow their brand on social platforms.

Ian is an expert in scaling ambitious commerce brands with clear tools and techniques to drive growth. He brings a wealth of experiences from leading Facebook Creative Shop, VP Innovation at American Express and AKQA Planning Director.
Niran brings his luxury and e-commerce creative know-how to clients, having worked at Instagram and Facebook for five years. He’s the best-selling author of the brand book, “How to Build it” which was published with Stormzy’s Merky Books.
Holly leads client services and ensures ideas happen brilliantly. She has a phenomenal breadth of relevant experience, having worked as an agent, producer and marketing director across leading lifestyle brands.

Our experience

Our clients

Deft’s Social Commerce Ladder

The next stage of commerce is social and the brands with the most sophisticated understanding of social commerce will win.

Facebook and Instagram are the pioneers of social commerce and the foundation for driving scale. To win, brands need dynamic
creative activations which ignite people’s interest and break through in the auction.

TikTok and Snap are the least competitive, most underleveraged platforms for social commerce, with high growth opportunities for smart brands willing to take risks.

Build a native in house social commerce capability by looking to Asia’s live streaming, group buying, distributed checkouts and
advanced influencer programmes.

If you would like to know more about how to evaluate your current capabilities and how to grow with new audiences,
please get in contact.

Trusted House Sitters x Rebrand Case Study

We worked with Trusted House Sitters stakeholders to develop a new brand strategy and messaging platform which was supported by a refreshed logo and visual identity.

Snug x Social Commerce Case Study

We worked with DTC Scale up Snug on a live social commerce activation to engage new audiences. Our strategy was to use shopper entertainment - a trend from China.



New business

We’re always excited to talk to retailers and scale ups about social commerce opportunities.

Please connect with Holly.

Connect with Deft

Find us

Be Deft Limited

20 Rosebery Ave

London EC1R 4SX

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