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What brands using AI actually talked about at Cannes Lions 2026, and what it means for marketers now.
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Leading Through Change and Volatility
Stop borrowing stability from above. Build it inside the team.
Leading a team is hard enough when the direction coming from above is consistent. However, when it shifts every quarter, most leaders default to watching upward, and the team stalls. This report sets out how best to lead through volatility, and why the answers you need sit within your team.
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Making the Numbers Travel
How to package metrics so they reach the executives who weren't in the room.
The AI metrics that matter are evolving. But knowing which data to track is only half the issue. Once you have the numbers, you need to make them travel. If your impact story doesn't land in the right place, with the right people, the argument gets made somewhere else, without your numbers in it. In this report we outline how to make your metrics win the argument for you.
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Nearly 70% of organisations are still piloting AI, whilst fewer than 20% have scaled anything. We've mapped the five organisational elements that set the pace of your shift.
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