Unlock the value of AI for your organization
We help global leaders seize opportunities
and adopt new tools.
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AI Vision<br/>for Leaders
We co-created the ‘Work Smarter’ program to make sure AI implementation came from within, explored ethics, creativity and governance, and developed a clear roadmap.
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Bespoke AI<br/>Enablement
Our hands-on approach doubled users’ confidence in using AI for everyday tasks like content repurposing. All the editors we trained went on to adopt AI in their daily practice.
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Scaling Live<br/>Pilots
As part of our Barn AI enablement program, we introduced seven live pilots across key moments of the campaign lifecycle. As well as kickstarting AI use, the initiative boosted confidence by 30%.
Transformation made Real
Hands-on AI
What are your biggest marketing challenges? Where are the quick wins with AI? Deft offers a hands-on, people-first approach. Our team of global marketing experts can enable AI into your existing processes from day one.
People-first
We’ll reassure your teams and help them start using AI tools on priority use-cases right away. We get hands on keyboards with our tailored training and pilot programs. We enable your team to experience the benefits of AI and transform your business.
Rapid Results
Deft helps global leaders adapt quickly to change, helping you deliver your strategy, create measurable efficiencies, supercharge your teams and impact your bottom line. With our guidance, AI can quickly unlock the value in your organisation.
STRATEGY
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CREATIVE
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PRODUCTION
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CAMPAIGNS
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STRATEGY • CREATIVE • PRODUCTION • CAMPAIGNS •
Engage us at any stage of your AI journey
3 weeks
Scaling
Live Pilots
Co-created business-wide programme for full implementation. Adopt AI to empower your teams and deliver your goals.
12 weeks
Bespoke AI Enablement
Hands-on AI training and prompt literacy for your teams, with all activities using your tools and tailored to your processes.
30 weeks
AI Vision
For Leaders
High-impact discovery sprints for marketing leadership teams driving consensus on AI, delivering an actionable roadmap.
News
People
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Ian Crocombe
Founder and Partner
Ian formerly served at Meta as Director, Creative Shop, and VP Innovation American Express as well as Planning Director at AKQA London.
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Jeremy Bevan
Partner B2B
Jeremy was CMO EMEA at Cisco, and has led multiple successful B2B client coaching and consulting engagements.