AI Vision for Leaders
We co-created the ‘Work Smarter’ program to make sure AI implementation came from within, explored ethics, creativity and governance, and developed a clear roadmap.
They Needed
TeamViewer is a market-leading tech company using AI in its products. They knew that rapid adoption of AI was key across their 120-strong global marketing organization, but if teams were to see the benefits, they needed leadership and guidance on how to use AI to solve their biggest challenges in live workflows.
What We Did
We worked with leadership to develop a change program, quickly identifying key use-cases and launching five live pilots across multiple regions. We helped teams tailor AI tools to specific use cases, including AI Stock imagery, Productivity, Campaign Briefing and Personas.
How it Helped
Our marketing-wide Work Smarter initiative gave the team bespoke training and boosted AI confidence by 30%, with 88% of participants declaring it valuable. Thanks to the program, AI is now an essential part of TeamViewer’s toolkit, illustrating the program’s central proposition: “When talented humans work with AI tools, everybody wins”.
”Deft’s team brought AI to life for us, making it approachable, impactful, and perfectly tailored for our needs.”
- Faith Wheller, Vice President Global Marketing