Bespoke AI Enablement
Our hands-on approach doubled users’ confidence in using AI for everyday tasks like content repurposing. All the editors we trained went on to adopt AI in their daily practice.
They Needed
Immediate publishes digital and print content supporting many national BBC properties. They wanted us to help identify use-cases for the editorial teams, to see how AI could empower 30 of their frontline editors and writers to repurpose and reformat content from their huge library.
What We Did
We helped the team see how AI tools like Copilot and ChatGPT could streamline the process of making social posts and web content from previously published material, explored workflows, and gave tips on prompting.
How it Helped
Participants found the workshops valuable and 100% of participants created content using AI. The hands-on approach doubled their confidence in using AI, with an 80% increase for these specific everyday tasks. After the sessions they all reported carrying it into their daily practice.
“The workshops improved people’s use of AI immediately, despite low initial confidence levels. Deft was extremely sensitive to the fact that AI is an emotive topic, and the practical, hands-on approach set people up to excel.”
- Roxanne Fisher, Director of Content Strategy