2025 AI trends and tools to check out

As the year winds down, these are some of the most interesting articles we’ve been discussing with marketing leaders:

Employees are leading the AI charge: Wharton’s 2024 AI Adoption Report reveals employees are often ahead of their organizations in adopting AI, sometimes flying under the radar.

AI eats the world: Benedict Evans makes a strong case for why asymmetric investment in AI is happening despite its unproven ROI.

The rise of AI agents: Michael Tefula explores Y Combinator’s take on vertical AI as a game-changer for automating boring, repetitive tasks (HT Simon Andrews).

Tools worth a try:
Perplexity AI: Your research BFF & answers engine (cc Richard and yes, it's better than google).

Sora: I used OpenAI’s take on text-to-video for my Arla all hands video shown below cc Thomas Heilskov & Trine Danielsen (tip: use a VPN if you're outside of US).

Adaily’s Check Trends: Turns a big foresight folder into foresight-at-your-fingertips. thanks to Piotr & Amy's foresight community for making this possible.