What no one is talking about: the bias in AI

What no one is talking about: the bias in AI – by Claire McHardy, Commercial Partner at Creative Equals

The sold out Rise conference, hosted by our friends at Creative Equals was awesome yesterday.

As always, it was a fantastic experience thanks to Ali Hanan and the incredible speakers.

Claire McHardy’s talk highlighted the critical challenges of bias, the 'sea of sameness,' and cultural nuance in AI. It was an honour to see our work with Creative Equals & ISBA on inclusive prompting given a shout out on stage too.

Inclusive prompting is essential to mitigate biases embedded in AI, ensuring more nuanced and representative outcomes while having a critical eye on the outputs. This is a hot space we’ll see marketers being much crisper about how AI is used to support inclusion rather than reinforce bias.